The Alberto-Culver Company is the fourth largest manufacturer and supplier of hair care products in the United States and the second largest in the United Kingdom. The company was founded by Leonard Lavin and his wife Berenice and although Mr. Lavin is still a director of the company the torch has been passed to daughter, Carol Lavin Bernick, who is now the Executive Chairman. The headquarters of the Alberto-Culver Company is based in Melrose Park, Illinois.The Aphogee products continue to be in great demand across the country and are completely trusted for the use of conditioning, repairing damaged hair, African-American relaxed hair processes, shampoos and creams.

The respected manufacturers and suppliers of the Aphogee range of products continue to prosper utilizing the original concepts of quality, value for money and the continuous and creative development of new treatments. Alberto-Culver is committed to the dependable flow of its innovative hair care products and hair salons and customers rely on and appreciate their preferred Aphogee brands. Alberto-Culver recommends that repair to damaged hair and follicles should more capably be treated by the qualified and experienced personnel in good salons. These professionals are familiar with all hair problems, hair types and the delicate use of any chemical treatments. Using Aphogee hair relaxing products for African American hair care can be accomplished in all good salons where customers will receive good advice and service.

Too frequent usage of hair applications that contain chemicals can result in hair breakage, follicle damage ans even thinning of the hair. African American clients wishing to have the relaxed hair treatment and wanting the best results will heed the Aphogee manufacturer's recommendation to adhere to the use of a hood-drier. Hair fashion comes and goes and people with straight hair want to have curls and those with curls would like to have straight hair. About seventy-five percent of African American women still prefer to have their hair relaxed or straightened. It makes good sense not to over-use any chemical product on the hair and Aphogee products are safe and reliable and do not need to be used more often than the brand directions recommend.

Most conditioners, shampoos on the market do a good job by treating the surface of the hair. The products will clean, detangle and have a shining, healthy appearance. Aphogee products will treat deep down to the roots of the hair and will re-inforce each individual hair shaft repairing the ravages of over heated and chemical services. African American clients wanting to relax their hair will be pleased to note that Aphogee products also enhance the outcome of almost all chemical services whether perming, relaxing or tinting when applied to weak or damaged hair before the new relaxing and straightening service. The Aphogee products providers recommend that the hair treatment need only be applied every four to six weeks for lasting and radiantly visible results.

All the different hair types respond perfectly to the Aphogee treatments, whether they are for the repair of broken and damaged over-heated hair, or new perming or an African American relaxed hair process. Aphogee products are absolutely safe and clients can be confident of splendid results in the shortest time possible.